About Us | Tourifique

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Juneteenth NYC Celebration
Alvin Ailey Performance
Cultural Festival
Cultural Experience

About Us

At Tourifique, we’re reimagining how Gen Z and Millennials book things to do. Most travel platforms feel static — endless lists, star ratings, and fake reviews. We’re flipping that. Tourifique aim to be video-first, powered by creators and travelers, so you discover trips through short-form content, not corporate blurbs.

You don’t need to scroll for hours or second-guess your choices. With Tourifique, your next experience is suggested by people you trust, not random algorithms.

Our Vision

To make travel more human.

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Mission Image

Our Mission

To reimagine how people discover and experience the world by making travel more human—powered by stories, community, and real connections.

Our Values

Creative

We believe creativity is more than art — it’s imagination in motion. From how we showcase experiences through video to how we tell stories from the streets of Nairobi to the soul of Harlem, we bring bold, fresh energy into everything we do. Creativity is how we turn moments into movements.

Resourceful

We do more with less — and we make it remarkable. Whether it’s building a platform from scratch or working with local guides to share their stories, we find smart, scrappy ways to create value. Resourcefulness fuels our growth, powers our partnerships, and helps us stay agile in a changing world.

Brave

We challenge norms. We amplify overlooked voices. We go where others don’t — because bravery isn’t loud, it’s intentional. From choosing purpose over polish to championing cultures often left off the map, we’re brave enough to do things differently — and bold enough to believe that matters.

Our Story

Tourifique began with a personal journey.

As a young boy in Kinshasa, Charles Shima was captivated by a Japanese superhero TV show called X-OR. Long before he ever set foot in Japan, this early exposure sparked a fascination with other cultures—and planted the seed for a lifelong passion for travel.

Years later, when Charles tried to plan a trip to his homeland, Rwanda, he struggled to find experiences that went beyond the typical safari—experiences that truly reflected the richness of local culture, history, and identity.

Inspired by his travels to Japan and conversations with friends and family around the world, Charles recognized a gap in the market: there was no single platform where travelers could easily discover authentic, meaningful experiences curated by locals.

So, he built one.

Tourifique was originally launched as ZaNiheza—a tribute to Charles’s Rwandan roots. As the platform’s vision grew to embrace a wider celebration of global cultures, it evolved into Tourifique.

Today, Tourifique connects curious travelers with a diverse array of experiences—from cultural and historical tours to culinary adventures, festivals, and nature escapes. Powered by video, storytelling, and AI-driven recommendations, our platform helps travelers discover experiences that speak to their passions—and connect more deeply with the people and places they visit.

Charles Shima, Tourifique founder

Connect with Charles on LinkedIn

Our Team

Our team at Tourifique is a diverse group of travel enthusiasts, tech experts, and cultural ambassadors from around the world. United by our love for exploration and innovation, we work together to create a platform that celebrates the joy of travel and supports local communities.

Tourifique’s diverse team collaborating

Tourifique operates on the traditional, ancestral and unceded territory of the kʷikʷəƛ̓əm (Kwikwetlem),  sq̓əc̓iy̓aɁɬ təməxʷ (Katzie), Semiahmoo, Kwantlen, S’ólh Téméxw (Stó:lō), and other Coast Salish Peoples. We thank these First Peoples who continue to live on these lands and care for them, and whose relationship to these lands existed long before the founding of Canada or British Columbia